Disney Vacation Club (DVC) is bringing back an enticing offer for Walt Disney World Resort Guests designed to spark interest and boost sales as the travel season ramps up! For the first time since the pandemic, DVC is offering a $200 Disney Gift Card to non-members who agree to participate in a brief, 30-minute DVC Tour.
This move seems to align with DVC’s overarching plan to drive interest and sales this spring, coinciding with the release of some remarkable Spring 2024 Direct DVC Incentives.
The Return of DVC Tours
Historically, the Disney Vacation Club has always found inventive ways to attract potential buyers to its offerings, with tours at the Disney Vacation Club Preview Center located at Disney’s Saratoga Springs Resort & Spa being a highlight. Before the global health crisis, enticing perks such as gift cards and free FastPass+ were common incentives for interested families. The new $200 gift card initiative marks the structured return of such tours, highlighting an apparent attempt by DVC to reconnect with guests and boost membership sales.
A Sweet Treat for Visitors?
Although Amy and I have never been on an actual on-site sales tour, we had the chance to check out the DVC Preview Center during our vacation in 2019, thanks to a sudden case of Add-On-Itis. I haven’t heard anything about its comeback, but my favorite memory from that trip was definitely the free ice cream offered to Members and Guests. Honestly, nothing makes me more inclined to drop thousands of dollars at Disney during a sweltering summer than the promise of free ice cream.
Additional Incentives for New Members
Rumors are also circulating that individuals who decide to purchase a DVC membership following the tour might be treated to further incentives beyond the $200 Gift Card. This move seems to be an aggressive strategy by Disney Vacation Club to encourage closing the sale prior to guests going home and using the internet to research further and learn of things such as the resale market.
The Shift in Sales Dynamics Post-Pandemic
The sales landscape has undergone a profound transformation in the wake of the global pandemic, with potential buyers becoming increasingly cautious and diligent in their purchase decisions. This newfound prudence is particularly evident in the realm of significant investments, such as a home, automobile, or Disney Vacation Club purchase. Gone are the days of impulsive, on-the-spot sales, as consumers now prefer to conduct extensive research online, weighing their options meticulously before committing their hard-earned money. This shift towards more informed purchasing behavior has undoubtedly contributed to the challenges Disney has faced the past few years in boosting direct DVC sales. In this environment, Disney’s strategy of reigniting interest through in-person experiences and tangible incentives, like the $200 Disney Gift Card offer, reflects an attempt to tap into the emotional and joyous aspects of a Disney vacation. By enticing guests with the allure of a promotional offer during the height of their Disney experience, one would assume they are trying to break through the barrier of online deliberation and recapture the spontaneous spirit that once drove DVC sales years ago.
How to Participate
For guests interested in learning more about Disney Vacation Club or in scheduling a tour, information is readily available at Disney Vacation Club kiosks throughout the parks and at Walt Disney World resorts. Additionally, the newly opened Gateway to Discovery – A Disney Vacation Club Welcome Home Center in Town Center at Disney Springs serves as a new home for guests to explore all DVC has to offer. For direct inquiries, guests can also call 407-827-4744.
Note: This exciting $200 Disney Gift Card offer is exclusively available to non-members for the time being.
Let us know in the comments if you go on one of these new tours – We’d love to hear all about your experience and whether you decided to add-on points!
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