Sliding into Disney Vacation Club member emails earlier this afternoon was shocking news of an upcoming direct price increase coming soon for Disney’s Riviera Resort and Aulani, Disney Vacation Club Villas.
According to the email, effective Saturday, February 6th, 2021, direct prices will increase to the following per point levels:
|Resort||Current Direct Price||As of February 6th||Increase|
|Disney’s Riviera Resort||$195||$201||+ $6|
|Aulani, Disney Vacation Club Villas||$193||$201||+ $8|
These price increases reflect what has become a standard increase for current properties being sold by Disney around the first of the year. The last current selling resort direct price increase occurred back in January 2020.
This price increase is extremely interesting for Aulani, which continues to see sales struggle as the resort enters its tenth year. Last year, Disney Vacation Club chose two prices for their properties currently being sold, with Aulani being priced two dollars per point lower than Riviera. They appear to have forgone that approach with this year’s increase.
Aulani’s struggles to sell can also be seen on the resale market, where current resale contracts listed for Aulani are being sold for as low as $97 per point. That is approximately $8 lower per point than the average seen just a year ago.
Follow along on the DVC Fan Facebook Group for more discussion of these increases, and let us know in the comments if this changes your mind about purchasing DVC in the near future!