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Direct DVC Price Increase Coming Soon to The Villas at Disney’s Grand Floridian Resort and Spa!

Looking to buy direct at The Villas at Disney’s Grand Floridian Resort & Spa? Direct DVC pricing is set to increase at the Grand Floridian on September 12th, 2023, to $230 per point!

Current Direct DVC Prices

Here’s a table outlining the direct price per point for all actively selling Disney Vacation Club Resorts, as of September 12th:

ResortDirect Price as of Sept. 12th
The Villas at Disney’s Grand Floridian$230 per point
The Villas at Disneyland Hotel$230 per point
Disney’s Riviera Resort$217 per point
Aulani, Disney Vacation Club Villas $217 per point
New Pricing Effective September 12th, 2023.

Why are Grand Floridian DVC Prices Increasing?

As to why this change is happening, our guess is that it may be a strategic decision by Disney. The Villas at Disney’s Grand Floridian is projected to sell out by next year, and this price increase could potentially slow sales at this property until the new Polynesian DVC Tower or Fort Wilderness Cabins go on sale. Alternatively, it may also serve as an incentive for potential buyers to consider other resorts, such as Riviera or Aulani, which we believe will remain priced at the lower $217 per point tier. With two distinct tiers of direct opportunities, Disney Vacation Club essentially now has a “drop product” to entice potential buyers if they balk at first at the cost of Disneyland Hotel or Grand Floridian.

The news also comes coincidentally at a time when DVC recently elected to buyback a Grand Floridian contract via Right of First Refusal (ROFR). The next round of Direct DVC Sales Incentives are also anticipated to arrive on December 12th.

We are not aware of any additional direct price increases coming to other Disney Vacation Club properties on September 12th at this time.

Price increases for both existing and sold-out Disney Vacation Club properties have historically been the norm for the first of the year. The last significant round of direct DVC price increases came in December 2022.

Direct vs. Resale DVC Price Comparison

Here’s a look at the current difference between direct and average resale pricing, taking these new increases into consideration:

Below is a chart comparing the DVC Resale Market prices to Direct Resale prices:

(Based on
July ’23 Sales)
(Disney Vacation Development) – As of September 12th
Difference Per Point
(Direct – Resale)
Percentage Savings with Resale
Animal Kingdom$118$210$9244%
Bay Lake Tower$143$275$13248%
Beach Club$143$275$13248%
Boulder Ridge$108$215$10750%
Copper Creek$153$250$9739%
Grand Californian$274$310$3612%
Grand Floridian$161$230$6930%
Hilton Head$71$165$9457%
Old Key West$92$205$11355%
Old Key West – Ext$113$205$9245%
Riviera Resort$135$217$8238%
Saratoga Springs$112$205$9345%
Vero Beach$60$150$9060%
*Direct price does not reflect any promotional discounts DVC may be offering. Click here to view resale restrictions. No Disneyland Hotel Resales Recorded To Date.

Stay tuned to DVC Fan and our DVC Fan Facebook Group for more information as it becomes available! Also, let us know in the comments: What do you think the motivation is for this Disney Vacation Club price increase at the Grand Floridian?

Paul Krieger

Amy and I are new Orlando, Florida residents where we live with our dogs Odie the greyhound and Hermès the Spanish galgo. We are DVC owners at Animal Kingdom Lodge, BoardWalk Villas, Grand Californian, Grand Floridian, and Polynesian, Disney World Annual Passholders, and love educating Disney Vacation Club members on how to both use and maximize the value of their DVC points!